Rosa Strube
Mariana Nicolau
Nikola Berger
Arlind Xhelili
David Hall
Rob Moore
Isabel Romilly
Åsa Månsson
Ryan Stanton
Meet Rosa
Rosa Strube, Project Director, CSCP
“Our everyday behaviours have a large impact on sustainability. Addressing what each of us eats, how we live and how we get around will be essential in reaching more sustainable societies. As we have seen in the past years, technology alone will not be able to bring along this change, and rebound effects often offset positive developments. Therefore, we need behaviour change insights to reach sustainable lifestyles!”
Meet Mariana
Mariana Nicolau, Project Manager, CSCP
“Only sustainability strategies that address behaviour change and mindset shift will be successful. Here is why: there is an intrinsic human element to the sustainable transition, which is as complex as inevitable. NGOs have the opportunity to take the lead in making this new paradigm possible.”
Meet Nikola
Nikola Berger, Creative Coordinator, CSCP
“At the CSCP mainstreaming sustainability is our mission. For the Academy of Change we want to enable others to mainstream behaviour that reduces CO2 emissions. One barrier is that all of us working in the field are part of the ‘converted’ that look for resources and inspiration outside of the mainstream. That’s why looking at marketing strategies that have been employed successfully for selling goods is so important. We need to get out of the bubble and into the mainstream”
Meet Arlind
Arlind Xhelili, SCP Expert, CSCP
“People, with their behaviours, are at the center and drivers of all day-to-day processes. As such, understanding as well as attempting to guide citizens (and their behaviours) in the different roles they take in socio-economic and institutional frameworks (e.g. consumers), should be at the centre of future long-term development strategies. The AoC works towards integrating this principle in the daily work of NGOs and beyond.”
Meet David
David Hall, Director, Behaviour Change
“Since establishing our social enterprise in 2009, we’ve seen rapidly increasing interest in the science of behaviour change and the decisive role it can play in engaging citizens around better, healthier, more sustainable lifestyles. Across the charity sector, more and more organisations are seeking to bring this discipline to bear on the major challenges they face. It’s exciting to be part of an initiative that aims to make the science (and art) of behaviour change so widely accessible.”
Meet Rob
Rob Moore, Project Manager, Behaviour Change
“Behavioural science has become a hot topic of discussion but designing behaviour change campaigns that really work requires more than just theoretical knowledge. Our experience of delivering projects on the ground shows that the importance of deep insight into your target audience cannot be underestimated and feasibility, scalability and creativity are vital criteria for success. We’re excited to collaborate with partners who want to use the power of behavioural insight in their work.”
Meet Isabel
Isabel Romilly, Junior Project Manager, Behaviour Change
“Citizen engagement has an important role to play, as part of broader strategies to get us towards the net-zero future we urgently need. All of us need to be prepared to be part of a huge societal transition, embracing a mindset of resourcefulness and environmental awareness. I’m looking forward to being part of a project that helps take this aspect of climate action forward.”
Meet Åsa
Åsa Månsson, Programme Director, ICSC
“Civil society organisations have a huge potential role in encouraging people to change their behaviours! The beauty of this initiative is that it combines the theoretical knowledge – that many organisations might lack – with hands on implementation in this specific area. With our knowledge and expertise from the civil society world, it is very exciting for us to be part of and support this work. We are looking forward to finding the right organisations, setting up the right models and making sure the learnings find the right people!”
Meet Ryan
Ryan Stanton, Event Officer, ICSC
“People’s behaviours and daily routines have a direct impact on society and our environment and civil society organisations have a crucial role to play in supporting and enabling positive change. Even a small shift in personal behaviours and societal norms can have a major impact on individual and communal health and wellbeing. I’m delighted to be a part of this initiative and firmly believe that the only way we can increase impact is by working together, transforming minds and being an inspiration!”